A Business Opportunity Waiting to Happen

Michael Gifford

The Business Opportunity Maze

Have you been thinking about starting your own business? If you’re like most people with the same desire, not only are you having difficulty determining WHERE to start, you’re also confused about WHAT to start. You have read so many business opportunity classifieds, received so many offers in the mail, watched so many late night money-making infomercials, and listened to so many sales presentations that your head is swimming.

Now It’s My Turn

I’m going to introduce you to what could be your greatest business opportunity ever. I assure you that you have never seen anything else exactly like this anywhere at any price. You and you alone would control its success. Best of all, it’s something you already have which means it wouldn’t cost you a penny to get it started. Permit me to introduce you to YOU!!!

That’s right – YOU! You, the one-of-a-kind individual. You, the architect of your own dreams and the captain of your own success. You, the one true motivating force behind your actions. YOU! You have your own unique personality, skills and knowledge and, because of this, you may very well be a business opportunity waiting to happen.

Oh, the Things You Can Do!

I know that there are 40 bazillion opportunities out there and several of them are probably very good, but in your search for that perfect business, why limit yourself to what others have to offer? Why not take a look at what YOU YOURSELF have to offer and create your own business? It’s not like it’s never been done by anyone before. After all, every business that has ever existed had to have been started by someone!

We stand in awe of people such as Henry Ford, Bill Gates, and others like them because of what they started and built their businesses into, yet all they did was take two things you yourself have and combine them with a couple of other items that you need to get if you don’t already possess them. They took their KNOWLEDGE and SKILLS and combined them with a BURNING DESIRE and BELIEF IN THEMSELVES. They did not wait around for someone else to give them an opportunity. Instead, each of them was a business opportunity waiting to happen, and, oh, did they ever happen.

“Am I?”

Are you a business opportunity waiting to happen? A little self-examination might help you decide.

Start with a serious assessment of your knowledge and skills. What are your strengths? What do you do really well? Can you turn this into a business? Do you know anyone else who has? How are they doing at it? Could you improve upon what they do? Write all of this down.

Now concentrate on what you most enjoy doing in life. If you could do just one thing for a living and make all the money you’d ever need doing it, what would that be? CAN you make a living doing it? Are there others doing it? If you can’t make a living doing it, is there something you can do that is related to it? For example, if your favorite activity in life is golf but you know that you could never make the pro tour, what business could you start that would allow you to make a comfortable living while you spend your days thinking about and doing something involving golf? Again, make sure that you put pen to paper as you do this important exercise.

Is this all you need to know? No. These questions form only a starting point from which you can and must proceed into more intense research. But these questions can certainly serve to get your creative juices flowing and help you decide what type of business is right for you. Besides, it’s a lot of fun to just sit down and dream of the many possibilities of a life spent doing what you enjoy most.

So, Are You?

Are you indeed a business opportunity waiting to happen? Do you have something locked up inside you which if released and developed into a business would have people knocking down your door to purchase what you’re offering? Could your success in the business you create be a future cover story for “Entrepreneur” magazine? Perhaps there has never been a better time than now for you to find out.

“If you begin an important endeavor, there is a chance of failure. If you do not begin, your failure is certain.”

-------------------------

Michael Gifford has been has often been called “The Go To Guy.” In his many years as an entrepreneur, he has been involved in business start-ups, aided in business expansions, registered a patent and trademarks, and authored a number of books and articles. Currently he serves as President of New Heights Marketing, Inc. in Sugar Hill, Georgia. Permission is granted by the author to reprint this article provided that this resource box is included in its entirety.